Case Study
SchoolG is an EdTech platform providing career guidance and counseling services to students in Ahmedabad. They needed complete brand identity development and a student-focused mobile/web application to connect students with career advisors, aptitude assessments, and college recommendations.
Challenges
Build an EdTech brand that resonates with both students (primary users) and parents (decision-makers), create a trustworthy visual identity in a market saturated with education startups, and develop a full-stack digital platform that simplifies complex career decision-making while handling sensitive student data and counseling workflows.
Strategic Approach
Designed a friendly yet professional logo using education symbolism (growth, learning, guidance) with colors that appeal to Gen-Z students while maintaining credibility with parents. Developed comprehensive brand guidelines covering all touchpoints. Built a student-first app UI featuring career assessment tools, counselor booking, college database, and personalized recommendations. Created intuitive navigation for users with varying tech literacy, integrated secure authentication for student profiles, and designed admin dashboards for counselors. Delivered complete design system, UI/UX for 80+ screens, and developer-ready prototypes.
Impact
Designed a friendly yet professional logo using education symbolism (growth, learning, guidance) with colors that appeal to Gen-Z students while maintaining credibility with parents. Developed comprehensive brand guidelines covering all touchpoints. Built a student-first app UI featuring career assessment tools, counselor booking, college database, and personalized recommendations. Created intuitive navigation for users with varying tech literacy, integrated secure authentication for student profiles, and designed admin dashboards for counselors. Delivered complete design system, UI/UX for 80+ screens, and developer-ready prototypes.
Services Provided
EdTech, App Design, Strategy
Sector
education
Related Works
Product Catalog Design for Sports Nutrition Brand
Product Catalog Design, Print & Digital Media
Social Media Creative Design for Multi-Cuisine Restaurant
Social Media Design & Management
Complete Brand Identity & Farmer-Focused Mobile App Design
Brand Identity, Mobile App UI/UX, Marketing Strategy
Social Media Design for Premium Brew Experience
Packaging, Brand Strategy, Social Media
Brand Identity & Social Media Design for Digital Innovation Agency
Digital Strategy, UI/UX, Dev
Brand Identity & Outdoor Advertising for Industrial Excellence
Industrial Design, B2B, Print
Exhibition Stall Design, Invitation & Website Development
B2B Branding, Product Showcase
Social Media Design, Service Catalog & Company Profile
Brand Refresh, Social Media, Print
Custom Invitation Design for Weddings, Events & Celebrations
Print Media, Graphic Design
Swachh Bharat Campaign Print Design
Public Awareness, Outdoor Branding
Product Catalog Design for Sports Nutrition Brand
Product Catalog Design, Print & Digital Media
Social Media Creative Design for Multi-Cuisine Restaurant
Social Media Design & Management
Complete Brand Identity & Farmer-Focused Mobile App Design
Brand Identity, Mobile App UI/UX, Marketing Strategy
Social Media Design for Premium Brew Experience
Packaging, Brand Strategy, Social Media
Brand Identity & Social Media Design for Digital Innovation Agency
Digital Strategy, UI/UX, Dev
Brand Identity & Outdoor Advertising for Industrial Excellence
Industrial Design, B2B, Print
Exhibition Stall Design, Invitation & Website Development
B2B Branding, Product Showcase
Social Media Design, Service Catalog & Company Profile
Brand Refresh, Social Media, Print
Custom Invitation Design for Weddings, Events & Celebrations
Print Media, Graphic Design
Swachh Bharat Campaign Print Design
Public Awareness, Outdoor Branding